JILI HAO
Mullet Roe
BRAND STORY
Located in Anping, Tainan City, Taiwan, 「Jili Hao Mullet Roe Store」 was founded in 1935, with more than 70 years of history. Apprenticed from mullet roe specialist in Nagasaki, Japan, we have continuously modified and developed skills to infuse our products with tasteful delicacy. In addition, we insist in choosing mullet caught around Taiwan coast, preserving the traditional manual skills to present the worldly flavor.
After seven decades of endeavoring, the old master sheds his sweat and takes every step in great care just as he is producing an exquisite piece of art. The fulfillment of holding every piece of mullet roe is like exercising the whole-hearted Zen discipline. The satisfactory smile derived from tasting mullet roe is the pursuit of lifetime achievement for the old master.
Facing market competition derived from the manual farming of mullet and mass equipment production, Jili Mullet Roe Store continuously instills the spirit to produce each mullet roe in quality with traditional method for we firmly believe that the touching taste cannot be quantified. Due to its uniqueness and preciousness, charm from mullet roe from the Jili Store provides us with authentic taste and leaves us asking for more.